Prestige Group launches ₹9,000 crore Indirapuram township

Entry into NCR with RERA-approved launch

Prestige Estates Projects Limited has formally entered the National Capital Region (NCR) residential market with the launch of its premium township, The Prestige City – Indirapuram. The company said it has received Real Estate Regulatory Authority (RERA) clearance and has begun marketing the first phase of the project. For Prestige, which is headquartered in Bengaluru, this is positioned as its first major housing project in Delhi-NCR. The launch is being watched closely because NCR is one of India’s most competitive residential markets. The company’s regulatory filing described the debut as part of a broader effort to capitalise on strong consumer demand.

What the first phase includes: Oakwood and Mulberry

The first phase includes two components named Oakwood and Mulberry. Prestige said these together represent a Gross Development Value (GDV) of over ₹9,000 crore, making it one of the region’s biggest recent residential launches. The project is located in Indirapuram Extension, Ghaziabad, along National Highway 24. Prestige has described this phase as the starting point of a larger township development planned over multiple phases. The company has also indicated that subsequent phases could increase the overall GDV of the residential development.

Project scale: land, towers, and number of homes

Prestige City Indirapuram is planned on a 62.5-acre land parcel. In the first phase, the township will have 3,421 premium apartments spread across 19 high-rise towers. Unit sizes range from 1,681 sq. ft. to 6,026 sq. ft., placing the development in a premium size bracket for the micro-market. The initial launch includes 2 BHK, 3 BHK, 3 BHK + Home Office, and 4 BHK + Home Office configurations. Prestige’s pitch for the township format is built around scale, amenities, and a mixed-use lifestyle proposition.

Amenities: clubhouses and Forum Mall

Prestige has highlighted large-format amenities as a key part of the project positioning. The township includes two clubhouses totalling 100,000 sq. ft.. It also includes a Forum Mall (under the group’s retail brand) with a stated area of 1.18 million sq. ft. These elements are being used to anchor the project’s “live-work-leisure” narrative. The mall and clubhouses, together with the township size, are meant to differentiate the development in a market where buyers often focus on delivery track record and on-ground infrastructure.

Phase two: MayFlower launched after strong absorption

After the first phase saw strong demand, Prestige moved to launch a second phase called MayFlower. The MayFlower phase has a stated GDV of around ₹2,200 crore. It includes 620 units across 4 towers, with configurations including premium 3 BHK, 4 BHK, and penthouse options. The company has also opened sample flats for buyers to inspect the product before committing. This quick follow-on launch was positioned as a response to the sales momentum in the initial phase.

Sales momentum and inventory numbers disclosed

A key data point cited is the pace of sales at launch. One statement attributed to the company noted that about 80% of the inventory was sold at launch, calling it a reflection of customer confidence and the brand’s growing presence in North India. Another update stated that the first phase sold nearly ₹8,000 crore of an ₹11,000 crore inventory in a short period, which led to the immediate launch of MayFlower. Separately, Prestige has also communicated that future phases are expected to lift the overall township GDV to ₹12,000 crore.

Company-wide pipeline: launches, completions, and FY plans

Beyond NCR, Prestige has outlined a busy residential pipeline. In the April-June quarter, the company said it launched four residential projects totalling 14.94 million sq. ft. and completed five housing projects covering 5.45 million sq. ft.. In an investor presentation, Prestige said it plans to launch as many as 25 residential projects with 44.80 million sq. ft. of developable area in the financial year, with an estimated GDV of ₹42,120 crore. Another statement said the company expects an estimated revenue of more than ₹42,000 crore this fiscal year from multiple launches across major cities.

Funding and capital allocation signals

Prestige has also disclosed fundraising and spending details tied to its expansion. The company raised ₹2,001 crore from Abu Dhabi Investment Authority (ADIA) and Kotak AIF to develop housing projects across four major cities. For the Indirapuram integrated township, a separate update said Prestige has spent around ₹1,000 crore on land and initial approval costs, with total spending of up to ₹8,000 crore possible for the project. These disclosures help investors track the scale of capital being deployed as the developer adds new markets.

What’s next in NCR: Delhi, Gurugram, and Noida

Prestige has said it is eyeing new projects in Gurugram, Delhi, and Noida by 2026, and has also confirmed plans for launches in 2026-27. A separate update referenced work on two land parcels: one at KG Marg in Delhi and one at Sector 150 in Noida. The company has also mentioned an intention to develop a luxury housing project in central Delhi in partnership with a local realty firm. While the Ghaziabad township is the flagship NCR project so far, these planned additions indicate a broader regional strategy.

Market impact: what the disclosed numbers suggest

The disclosed absorption and launch sequencing have become central to how the market is reading Prestige’s NCR entry. The company’s cited 80% inventory sold at launch and the reported sale of ₹8,000 crore from an ₹11,000 crore inventory underscore strong early demand for the product. Another data point shared is price appreciation of 15-22% from original launch levels, with 3 BHK configurations cited in the ₹1.8-3 crore range and 4 BHK in the ₹2.5-4 crore range. These figures are being closely tracked by homebuyers and competitors in the Indirapuram and NH-24 belt, where new supply and pricing are sensitive to execution credibility.

Key facts table

Why this launch matters for Prestige and NCR

For Prestige, the Indirapuram township is a scale-heavy entry into a market where buyer confidence often hinges on approvals, transparency, and track record. The company has anchored its narrative around RERA clearance, large inventory, and quick progression to the next phase. For NCR, the launch adds sizeable premium supply in a single development, along with a large retail component under the Forum brand. The company’s wider plan to line up launches across Delhi-NCR and other metros, alongside its stated FY pipeline, indicates that Ghaziabad is being treated as a base for further expansion rather than a one-off project.

Conclusion

Prestige Estates’ launch of The Prestige City – Indirapuram marks its formal entry into NCR residential real estate, with over ₹9,000 crore GDV in the first phase and a stated path to ₹12,000 crore across phases. The company has already followed up with MayFlower at around ₹2,200 crore GDV, after reporting strong early absorption. Next milestones to watch include further NCR project announcements in Delhi, Gurugram, and Noida beginning 2026, as indicated in company updates and investor disclosures.